Market Entry Strategy & Positioning市场进入战略与品牌定位
Category and competitor research, pricing architecture, and a country-by-country go-to-market blueprint with clear timelines.深入研究品类与竞争格局，构建定价体系，并制定分国别的市场进入蓝图与清晰时间表。
ResearchGo-to-marketPricing
Asia → Europe Market Entry 亚洲—欧洲市场进入专家
Built, launched, and led by senior operators. 由资深高管亲自搭建、上市、领跑。
LPFM is a European market-entry consultancy founded by the leaders who built and ran in-house marketing organisations for OnePlus, Huawei and Bullitt Group. We don't just advise — we recruit your team, control your budget, and execute your launch end to end. LPFM 是一家欧洲市场进入咨询公司，由曾为一加（OnePlus）、华为（Huawei）与 Bullitt Group 搭建并领导内部营销团队的资深高管创立。我们不止于建议——我们为您组建团队、掌控预算，全程执行从战略到落地的每一步。
10
Markets Covered in a Single Launch Org单一组织覆盖十国市场
300%+
YoY Growth Delivered同比增长交付纪录
4
Countries Coordinated, One Programme四国协同，一体化项目管理
360°
Planning-to-Execution Coverage从战略规划到落地执行全覆盖
About LPFM关于 LPFM
Senior operators, not just advisors. 资深操盘手，而非纸上顾问。
We've run the team you're about to build. 您即将组建的团队，我们已经亲自带过。
LPFM was founded by leaders who have sat inside global consumer tech brands — building and running integrated European marketing organisations spanning brand, PR, social, paid media, creative and ecommerce. We've led flagship, foldable, wearable and IoT launches from the first market scan to the day-one sell-through report. LPFM 由曾任职于全球消费科技品牌内部的资深高管创立——他们曾亲自搭建并运营覆盖品牌、公关、社交媒体、付费媒体、创意与电商的欧洲整合营销组织，主导旗舰机型、折叠屏、可穿戴设备及物联网新品从首轮市场调研到上市首日销售复盘的全过程。
One extended team. Full accountability. 一支延伸团队，权责分明、全程担责。
We work as an extension of your HQ — recruiting local talent, owning the budget, and coordinating partners and R&D across borders, from the UK and Western Europe to the US, Taiwan and China. Every engagement runs on a disciplined reporting cadence built for senior management and board stakeholders. 我们是您总部团队的延伸——负责本地人才招募、预算把控，并统筹英国、西欧乃至美国、台湾与中国等跨境合作伙伴与研发团队。每一个项目都遵循为高层管理团队及董事会设计的严谨汇报节奏。
Our Services我们的服务
Everything between your HQ and a live European launch. 从中国总部到欧洲市场正式上市，全流程一体化交付。
We provide end-to-end European market-entry delivery in one place — embedded with your team, not sitting outside it. 我们提供一站式的欧洲市场进入全流程交付服务——作为您团队的一部分深度嵌入，而非置身事外的外部顾问。
Team Build & Management团队组建与管理
We recruit, structure and lead your in-market marketing and commercial team — so HQ doesn't have to build a European org from zero.我们负责招募、搭建并领导您的本地营销与商务团队——让总部无需从零开始建立欧洲组织。
RecruitmentOrg designLeadership
Budget Control & Senior Reporting预算管控与高层汇报
Governance frameworks, KPI dashboards and board-ready reporting cadences that keep senior management fully in control.建立治理框架与 KPI 看板，并设计面向高层管理团队及董事会的定期汇报机制，确保决策层全程掌握项目进展。
GovernanceKPI trackingBoard reporting
Full-Channel Brand & Launch Execution全渠道品牌与上市执行
One integrated campaign engine per launch — brand strategy, PR, social, paid media, creative production and ecommerce, delivered in lockstep.每一次上市均由统一的整合营销引擎驱动——品牌战略、公关、社交媒体、付费媒体、创意制作与电商协同落地。
PRSocialPaid mediaCreativeEcommerce
Sales Channels & Growth销售渠道与增长
Distributor introductions, marketplace and DTC ecommerce setup, sell-in materials and business development to grow revenue channels.对接分销商，搭建平台及自营电商渠道，提供销售支持物料，并推动业务拓展以驱动渠道增长。
DistributionEcommerceBiz dev
Compliance, Legal & Operations合规、法务与运营
Trusted local partners for certification, legal entity setup, tax and VAT, payroll, and import/export — fully compliant from day one.携手可信赖的本地合作伙伴处理认证、法律实体设立、税务与增值税、薪酬及进出口事务——从第一天起即全面合规。
CertificationsLegal setupTax & VAT
Our Approach我们的方法
Planning to execution. One accountable team. 从规划到执行，责任到底的一体化团队。
01
Plan规划
Market and competitor research, brand positioning, and a go-to-market roadmap tailored to each country.开展市场与竞争研究，明确品牌定位，制定分国别的市场进入路线图。
02
Build搭建
Team recruitment, budget frameworks, and agency and vendor selection — the operating foundation for launch.团队招募、预算体系搭建，以及代理商与供应商筛选——为上市奠定运营基础。
03
Launch上市
Full-channel execution across brand, PR, social, paid media, creative and ecommerce — one campaign, every market.品牌、公关、社交媒体、付费媒体、创意与电商全渠道执行——一场战役，覆盖每个市场。
04
Report & Scale汇报与增长
Senior management reporting, KPI tracking, and iteration to scale what's working across new markets.面向高层管理团队的定期汇报、KPI 追踪，并持续迭代以推动增长扩展至新市场。
Case Studies案例研究
Brands we've built and launched across Europe. 我们在欧洲亲自搭建并推向市场的品牌。
Consumer Tech消费科技
OnePlus
We built and led OnePlus's integrated European marketing organisation across 10 countries — recruiting and managing the team, owning the budget, and setting brand and go-to-market strategy for every flagship, foldable, wearable and IoT launch. Our remit ran the full 360°, from planning and positioning through to PR, social, paid media, creative and ecommerce execution, with a regular reporting cadence into senior management. 我们为一加（OnePlus）搭建并领导覆盖十国的欧洲整合营销团队——负责团队招募与管理、预算把控，并为每一次旗舰机型、折叠屏、可穿戴设备及物联网新品制定品牌与市场进入战略。我们的职责覆盖从战略规划、品牌定位，到公关、社交媒体、付费媒体、创意与电商执行的完整 360° 闭环，并保持向高层管理团队的定期汇报。
Build搭建
Recruited & managed the in-market team招募并管理本地团队
Control管控
Owned budget across 10 markets统筹十国预算
Strategy战略
Brand & go-to-market strategy per launch制定每次上市的品牌与市场进入战略
Execute执行
PR, social, paid, creative & ecommerce公关、社交、付费、创意与电商
Report汇报
Regular senior management reporting定期高层管理汇报
10Markets市场
+20%YoY Growth同比增长
Huawei
We led the integrated go-to-market campaign for the P20 Pro flagship launch across Western Europe — coordinating cross-market teams and agency partners to deliver one of the brand's most successful product launches in the region. 我们主导华为旗舰机型 P20 Pro 在西欧市场的整合上市战役——统筹跨国团队与代理合作伙伴，打造该品牌在该地区最成功的产品上市案例之一。
Flagship launchAgency managementCross-market
300%+YoY Growth同比增长
W. Europe西欧Region地区
Bullitt Group
We managed end-to-end programme delivery for a rugged Android smartphone launched under a major licensed US brand — coordinating R&D, testing and marketing teams across the UK, US, Taiwan and China from feasibility through to launch. 我们负责一款授权美国品牌坚固型 Android 智能手机的端到端项目交付——统筹英国、美国、台湾与中国的研发、测试与市场团队，从可行性研究到最终上市全流程管理。
Programme deliveryCross-border coordinationR&D to launch
4Countries国家/地区
On Time & Budget按时按预算Delivery交付
Why LPFM为何选择 LPFM
The difference between advice and delivery. 建议与真正交付之间的差距。
Senior operators, not consultants资深操盘手，而非顾问
Our team has sat inside the brands we now advise — running budgets, teams and P&L accountability, not just PowerPoints.我们的团队曾深耕于所服务品牌内部——真正管理过预算、团队与业绩责任，而不仅仅是提供 PPT 方案。
True 360° coverage真正的 360° 全覆盖
Brand, PR, social, paid media, creative and ecommerce — one accountable team instead of five disconnected vendors.品牌、公关、社交媒体、付费媒体、创意与电商——由一支担责团队统筹，而非五个割裂的供应商。
Governance built for HQ专为总部设计的治理机制
Budget control and reporting cadences designed to satisfy senior management and board stakeholders based in Asia.预算管控与汇报节奏专为满足亚洲总部高层管理团队及董事会需求而设计。
Bilingual, bicultural execution双语双文化执行力
Fluent in both the commercial language of China and the operational reality of European markets.既精通中国的商业语境，也深谙欧洲市场的实际运营环境。
Get in Touch联系我们
Let's plan your European launch. 让我们共同规划您的欧洲上市之路。
Tell us about your brand and your ambitions in Europe — we'll come back with how LPFM can build, launch and run your market entry. 向我们介绍您的品牌与欧洲市场愿景——我们将为您详细说明 LPFM 如何协助搭建团队、推动上市并运营您的市场进入计划。
London · Paris · Berlin · Milan · Europe-wide及欧洲其他市场
Start the conversation 开启合作对话